Apple.Com is the official Web site of Apple Computers. It is one of the mostly visited Web sites on the Internet. It provides a lot of information to the Web surfer.

The marketing strategy on the Apple.com Web site concentrates mostly on convincing people of the simplicity of use of the Apple computers compared to PCs and at the same time to reassure the surfer that Apple computers offer full compatibility with PCs. The esthetic design of Apple computer definitely adds to the charm of the Web site and the marketability of the product in general.

The main part of the Apple Web site is, of course, the store. The store features the different products offered by the Apple company including but not limited to eMac, iMac, iPod, iBook, and Powerbook. From the first glance at the products I was able to notice that the iBook is quite affordable. The beauty of design and price combinations made me think for the first time of switching to Mac next time I replace my laptop. Furthermore Apple.com offers you the possibility of designing your own computer and is offering free shipping.

In addition to computers, Apple.com sells software. books, and accessories.

According to the Mac Web site, here are the 10 reasons why one would switch from PC to Mac

1 The Mac ...It just works

2 It doesn't crash

3 Simply the best in digital music

4 The missing link in digital photography

5 Your own digital entertainment center

6 Goes everywhere you go

7 It's built for the Internet

8 Office is Office and then some (in reference to MS Office)

9 Works effortlessly with PCs

10 It's beautiful